Read my blog where I share reflections on my journey as an event planner. My goal is to provide valuable insights that inspire fellow planners and encourage personal and professional growth.
The Creative Power of “We”
At this year’s SAFe Summit Sorrento, I had the opportunity to attend a keynote by James Taylor—not the singer, but an equally inspiring speaker known for his work on creativity and innovation. One line in particular from his session struck me and has been bouncing around in my head ever since:
“Creativity is collaborative. Creativity is a team sport.”
Corporate vs. Weddings: Same Skillset, Different Worlds—It’s More Than Just Cake vs. KPIs!
If you’re an event planner, you’ve likely been asked, “Oh, so do you plan weddings too?” Or if you’re in the wedding space, someone has probably assumed you can flawlessly execute a corporate conference. While it’s true that event planners share a universal skillset—organization, logistics management, vendor coordination, and problem-solving—the reality is that corporate and social event planning are vastly different disciplines.
Rethinking Events Through Design Thinking
Event planning is a dynamic process that requires balancing tradition with innovation. Recently, my team and I began rethinking our event to explore new ways of engaging our audience. While we haven’t adhered strictly to the formal design thinking process, we’ve embraced its principles to guide our conversations and strategy.
Event Planners and the Bias Trap: Are We Giving Attendees What They Want?
As event planners, we pride ourselves on crafting exceptional experiences. We obsess over every detail, from the perfect lighting to the carefully curated playlist, all with one goal in mind: making attendees happy. But here’s the uncomfortable truth—our decisions are often clouded by biases, and those biases don’t always align with what attendees want or need.